MPress PURLs - Personalized URLs Printing • Direct Mail Advertisement | MPress Digital & Offset Printing & Direct Mail

Personalized URLs

Personalized URLs (PURLs) A personalized URL (PURL) is a unique and personalized Landing Page created especially for each recipient of your direct mail or email marketing campaign.

Personalizing Offers

Your offers should ideally be very personalized for each prospect, as if you are speaking to each individual. It is best to use segmenting tactics to target special groups and deliver each offer to the relevant segment/cluster of people, so it’s ever more compelling. By doing this, your recipients will find it easy to subscribe, place an order, or call for a consultation. MPress strives to bring you innovative technologies like personalized URLs, so that you activate new sales in a remarkably effective way. Our MPress PURLs program allows you to:

  • Collect & maintain specific consumer data
  • Understand customer activity and trends
  • Perfect marketing campaigns and offers
  • Track campaign success
  • Socialize with potential customers

What are personalized URLs?
Personalized URLs (PURLs) are custom web addresses that are specifically tailored to each individual on your direct mailing list. This makes for a very intimate marketing touchpoint via both print and web.

How does it work?
By using PURLs in your mail and other direct marketing pieces, you are connecting the potential customer with a webpage that was created specifically for them. This creates a unique, engaging experience.
How will it help my business?
PURLs will convert more of your direct mail pieces into qualified leads and activate new customers. You’ll see more repeat customers, improved ROI and a better brand image.
Why choose MPress?
MPress has an expert marketing team who truly understands innovation in marketing technologies. We understand analytics, social media, mobile acquisition etc… Together with our effective, turn-key direct mail program, we can voice your message to the market like no one else can!

We invite you to call us today to learn more

(504) 524-8248

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