Personalized URLs (PURLs) A personalized URL (PURL) is a unique and personalized Landing Page created especially for each recipient of your direct mail or email marketing campaign.
Your offers should ideally be very personalized for each prospect, as if you are speaking to each individual. It is best to use segmenting tactics to target special groups and deliver each offer to the relevant segment/cluster of people, so it’s ever more compelling. By doing this, your recipients will find it easy to subscribe, place an order, or call for a consultation. MPress strives to bring you innovative technologies like personalized URLs, so that you activate new sales in a remarkably effective way. Our MPress PURLs program allows you to:
- Collect & maintain specific consumer data
- Understand customer activity and trends
- Perfect marketing campaigns and offers
- Track campaign success
- Socialize with potential customers
We invite you to call us today to learn more